Moms, Get Excited for Spring Showers: Hunter for Target Coming Soon!


Every once in a while, we get an exciting Target launch that gets us antsy. For me, the last one was the Magnolia capsule titled Hearth & Hand, of which I took full advantage of for Christmas decor! But now, with @LittleMrGray to shop for - a new collection is coming up that I'm actually looking forward to!


Hunter - the iconic British rain boot brand, is joining forces with the bullseye mecca for a collaboration that will make the entire family happy! Officially named “Hunter for Target” will include raincoats, weekender duffles, coordinated attire for your minis and your bae, and yes - there will be boots, for everyone but your cat and dog! The best part, most of the pieces will be priced at under $30!



“[Target and Hunter] share a similar spirit and brand values. In particular, our appeal to the entire family, and a spirit of joy, optimism, and daily adventure.” Hunter’s creative director, Alasdhair Willis, shared in a statement. “The partnership celebrates this and our connection to festivals and the outdoors.”

April 14th is the grand launch date for the collection. REDCard members will have early access on April 7th via, and as usual - the collab will be limited edition. Happy Spring!